From 100% Irish beef in our burgers to Rainforest Alliance certified coffee, we’re committed to sustainable sourcing in ways that are good for people, animals and the planet. We want to lead the way in delivering more choice, including tasty and sustainable plant-based options, and helping our customers make more balanced choices, that don’t compromise on taste, convenience or price.

Our commitment and goals

We will source quality ingredients produced by progressive farmers to leading animal welfare and environmental standards.

We are committed to sourcing our menu to continuously improve sustainability standards, including animal welfare and the wellbeing of the people in our supply chain. . By 2023, we will have developed a new Plan for Change Scorecard, in collaboration with independent experts, to expand and embed ethical and sustainability criteria in our sourcing decisions.

We’ve been working on sustainable sourcing for over 20 years. And sustainable sourcing begins with sustainable farming. So we continue to innovate with farmers to help drive transformational change across the industry. 

We want to help our customers understand and appreciate where their food comes from, as well as enjoy what they’re eating.

We aim to connect 10 million families to farming, nature and the future of food by 2025 – and inspire the next generation to discover, enjoy and look after the natural world.

Our commitment and goals

We will lead by helping customers make healthier choices that don’t compromise on taste, convenience or price.

Find out more about the British Nutrition Foundation here.

Making a real difference across our menu

To deliver on the changing expectations of our customers and communities, we are committed to making a real difference across our menu and business. We will be launching our Nutrition Innovation Council this year to create recipe reformulations and innovations that not only support more balanced options but taste delicious. And as we update our menu options, we aim to have a market-leading vegan plant-based food and drinks offering that will appeal to everyone.

We are working with external experts on new nutrition criteria to better define the choice we offer on our menu. By 2026, we’re aiming for at least 50% of the products available across the total of our restaurants, excluding promo products, to meet these standards and we’ll continue to review our menu in line with relevant nutrition criteria.

To help our customers to navigate our menu we will refresh our approach to menu signposting and labelling. Our work will be informed by research, and tested with customers to ensure it is easily understood. We will also conduct ongoing research to understand how else we can encourage behaviour change, and put the findings into practice across our order channels.

Changing the position of low and no sugar drink options on our menu ordering screens has helped to create a significant increase in their sales.

We use quality produce, sourced from Ireland and the UK wherever possible, to make your McDonald’s favourites.