For community-minded individuals willing to put in the work and inspired to delve into every aspect of the business, McDonald's has the established framework for success. Our resources are unmatched, and the McDonald's franchise model is the best in the world. Download McDonald's Franchise Brochure (PDF 6.1 MB) or view online.

Our franchisees do more than have restaurants in our communities. They have homes there. At McDonald’s, we believe we have a responsibility to add value to the communities in which we live and operate, and we are proud to play an active role in communities across America.

Franchisees are encouraged to contribute locally in a way that is most relevant and appropriate to themselves and their communities. Through community involvement our franchisees have become strong leaders in their communities and have had a positive impact at a local level.

Giving back to the community is a fundamental part of our business philosophy dating back to McDonald’s founder Ray Kroc and is carried on today by the company and our franchisees through our Archways to Opportunity program, the Ronald McDonald House Charities, and McTeacher’s Nights.

Our heritage is built upon generations of franchisees, customers, and employees. To ensure continued success we offer the Next Generation Training Program to allow our franchisees the opportunity to bring their qualified family members into the business, to build their own McDonald’s legacy.

Over the past 60 years, McDonald's has proven to be a dynamic and innovative organization. We've adapted to changing markets and have capitalized on opportunities providing us with a clear growth strategy for the future. The key pillars of this strategy are to retain, regain and convert customers. By staying at the forefront of technology we have been able to improve the in-restaurant, digital and delivery experience for our customers, while providing opportunities to the franchisees to grow their business.